"Conflict
Free" Diamonds
Make your perfect proposal
with a “conflict-free” diamond
The diamond trade has, and continues to, fuel some
of Africa’s most savage civil wars in countries
such as Liberia and Sierra Leone. Some 200,000 people
have been killed in Liberia and a million forced from
their homes over recent years as a result of the fighting.
The diamonds which are mined and sold by warlords
to buy weapons have come to be known as “conflict
diamonds”.
This is an issue which is very
important to us at Nafisa Weddings, so much so that
we are pleased to announce an exclusive partnership
with DeJoria (see www.dejoria.co.uk). DeJoria
is an established UK based diamond jewellery business,
created by John Paul DeJoria, co-founder of
the world famous hair product brand Paul Mitchell.
John Paul’s business ethics means that DeJoria
ONLY use diamonds which are assured to be “conflict-free”
Nafisa Weddings is proud to be working with DeJoria
who wholeheartedly endorse every legitimate initiative
to eradicate the disgraceful trade in conflict diamonds.
They also forge strong relationships with their customers
by providing a bespoke service and select the finest
quality certified diamonds from around the world.
As wedding planners,
we often receive enquiries for sourcing diamonds for
clients, either for their engagement rings or their
wedding bands. However, more recently, we have had
a number of queries about “conflict-free”
diamonds. We believe that recent publicity has brought
this issue to the forefront of the public domain.
Therefore, couples want – and should rightly
expect -reassurance that the diamonds they buy are
genuinely “conflict-free” The
spotlight will fall even more greatly on this issue
when Warner Bros release their Hollywood blockbuster
"Blood Diamond" in January, starring Leonardo
DiCaprio. The film is set against the backdrop of
civil war and chaos in 1990's Sierra Leone.
DeJoria and Nafisa Weddings believe that clients
should always insist that diamonds used in diamond
engagement rings and wedding rings be “conflict-free”.
After all, a diamond is given as an expression of
love and should not be tarnished by a dark history.
Please visit DeJoria’s
website for stunning diamond engagement rings, eternity
rings, diamond wedding rings, and other beautiful
diamond jewellery and save yourself up to 40% compared
with the high street.
www.dejoria.co.uk
Tel 0845 355 1164
For further information, you can visit
http://www.dejoria.co.uk/conflict-free-diamonds.html
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